2026 Industry Person of the Year: Corey Geiger
In this special collaboration episode of World Dairy Expo’s The Dairy Show podcast and Uplevel Dairy, Peggy Coffeen interviews Cory Geiger, who was named World Dairy Expo’s 2026 Industry Person of the Year, about the experiences and mentors that shaped his career as a Hoard’s Dairyman editor, CoBank dairy economist, author, and youth mentor. Geiger recalls receiving the award call, his pivotal 1990 World Dairy Expo judging-team trip that solidified his passion, and early influences including his father’s lessons on money and genetics.
He describes his CoBank role spanning research, speaking, and client work, including efforts to quantify genetics’ economic value, shift milk metrics toward components, and model herd replacement amid beef-on-dairy. Geiger also recounts co-editing the 50th anniversary book We Need a Show, writing recognition scripts, and publishing award-winning books chronicling farm history, emphasizing mentorship, sparking youth interest, and being remembered for making people think and feel valued.
This episode has been brought to you in collaboration with World Dairy Expo and the Dairy Show Podcast. Save the dates for the 2026 World Dairy Expo taking place September 29 – October 2, 2026. Learn more at https://worlddairyexpo.com/.
Spotify: https://open.spotify.com/episode/6zpt11u1YGiDN8n8plp0Cg?si=eC9srybuS-O715juImH2Vw
YouTube: https://youtu.be/tUMEotINlkQ
Go ahead and take a leap into new adventures
During the recent Wisconsin Master Agriculturist Award banquet Corey Geiger, lead dairy economist with CoBank’s Knowledge Exchange division, shared a personal story, and it’s been on my mind a lot lately. Corey and his wife have had some incredible adventures together. Dancing is one of their favorite hobbies, and they didn’t just dabble — they became Fred Astaire Dance Studios national amateur champions in the cha cha, rumba, and East and West Coast swing. How cool is that?
But that’s not all. He’s traveled multiple times to China, sharing his dairy knowledge and connecting with people. Oh, and to top it off, about 10 years ago, he was even on the game show “Family Feud.”What I love most about Corey’s story is his outlook on life: “When adventure and opportunity come, take a chance.”That really hits home for me. It’s a reminder that the best things in life often come when we step outside our comfort zones.
So, I’m diving into Wisconsin agriculture ready to learn and explore topics such as how to make real cheese curds (I hear it’s an art form), and why cranberries should be on every table (I may need a little convincing). But I’ll warn you: My dad taught me how to polka. So, I think that should give me a little Wisconsin street cred.Like many states, it’s the farmers who make Wisconsin so special. Whether using technology to make dairy operations more efficient, experimenting with genetics to grow better crops or listening to fresh ideas from the next generation, they truly are the thought-leaders in the ag industry.
I’m excited to visit many of you; hear your stories of challenges, successes and dreams; and share them with others.
Agriculture is more than a job for me; it’s a way of life, and I’m honored to be part of it.
So, here’s to taking chances, embracing adventure and serving your incredible farming community. Let’s see where this journey takes us.